BloodCenter of Wisconsin Web Copyright, Linking and Privacy Policies

Copyright Policy
Linking Policy
Privacy Policy: Web Information
Privacy Policy: Medical Information Shared with BloodCenter of Wisconsin


Plain Talk StatementRead the entire statement to understand all of its nuances (there’s a lot of legal language).

In brief,

  • The material on BloodCenter of Wisconsin Web site is copyrighted.
  • If you follow a link outside of BloodCenter of Wisconsin's site, we’d don’t guarantee anything about the site on the other side.
  • We don’t endorse or guarantee any entities outside of BloodCenter of Wisconsin.
  • BloodCenter of Wisconsin collects aggregate information about the paths viewers travel on this Web site so we can understand what’s interesting to viewers.
  • We don’t sell information.
  • This site does not collect medical information. However, in live interactions with BloodCenter of Wisconsin, any medical information you share with BloodCenter of Wisconsin is treated with the utmost care.

Because these Copyright, Linking and Privacy Policies may change from time-to-time, we encourage you to revisit this page often for the most current disclosure of our privacy practices. Your continued use of the web site will indicate your acceptance of any revised copyright, linking or privacy policy.




Copyright PolicyCopyright 2004. BloodCenter of Wisconsin, 638 N. 18th Street, Milwaukee, WI 53201-2178 U.S.A. (414) 937-5000. All rights reserved.


The text, information, data, artwork, video, audio, images or graphics (collectively, the "Material") found on BloodCenter of Wisconsin's web site may be protected by copyright. Parties other than BloodCenter of Wisconsin may own copyright in the Material. The Material contained on the Web site of BloodCenter of Wisconsin may only be accessed for personal or educational purposes. You may not modify the Material or use the Material for any other purpose without the express written consent of BloodCenter of Wisconsin and any other copyright owner of the Material.

Without limiting the foregoing, all Material on this web site is provided "AS IS" WITHOUT A WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE, AND/OR NON-INFRINGEMENT. BloodCenter of Wisconsin assumes no responsibility, and shall not be liable for, any damages to, or viruses, worms, Trojan horses or other items of a destructive nature that may infect, your computer equipment or other property on account of your use of this web site or your downloading of any Material from the web site.


Any other questions regarding use of the Material from this website should be directed to BloodCenter of Wisconsin reserves the right to change this policy at any time.




Linking PolicyBloodCenter of Wisconsin's web site contains links to other Internet sites and resources. BloodCenter of Wisconsin makes no representations whatsoever about any other web site that you may access through this web site. BloodCenter of Wisconsin is not responsible for the availability of these outside resources or their contents, nor does it endorse, nor is it responsible for any of the contents, advertising, products or other materials on such sites.


It is up to you to take precautions to ensure that whatever you select for your use or download from such sites is free of such items as viruses, worms, Trojan horses, and other items of a destructive nature. If you decide to access any of the third party sites linked to this web site, you do this entirely at your own risk.


Under no circumstances shall BloodCenter of Wisconsin be held responsible or liable, directly or indirectly, for any loss or damages caused or alleged to have been caused by use of or reliance on any content, goods or services available on such sites, or as a result of use of any information you provide to such sites. Any concerns regarding any external link should be directed to its respective site administrator or webmaster.


BloodCenter of Wisconsin ordinarily does not prohibit links to its web site, provided that (1) any such link does not improperly connote an endorsement by or affiliation with BloodCenter of Wisconsin, (2) only links with our home page at (3) does not frame our web site or modify or alter the content or manner of display of our web site, and (4) any such link does not adversely impact BloodCenter of Wisconsin in any manner.


Our company name must appear as “BloodCenter of Wisconsin” at the first and most prominent use on any web site. Thereafter, you may refer to our company as “BloodCenter.” BloodCenter of Wisconsin may terminate the right to link to our site at any time, in its sole discretion, without liability or obligation to you of any kind. BloodCenter of Wisconsin has the right to inspect your web site from time-to-time to ensure compliance with the terms of this linking policy. In the event this right to link to our site is terminated, you will remove all references to BloodCenter of Wisconsin, including the link and any other references to BloodCenter of Wisconsin, within twenty-four (24) hours of written request by BloodCenter of Wisconsin.



Privacy Policy: Web InformationYour privacy is important to BloodCenter of Wisconsin. By using this web site you agree that this Privacy Policy is acceptable to you, and BloodCenter of Wisconsin is permitted to use your personal information as set forth below. We limit the collection and use of your personal information to what is necessary to administer our business or that are compatible with the purposes for which we originally requested it.


Any personally-identifying information collected by BloodCenter of Wisconsin is done so overtly, that is, information is specifically requested and it is the option of the web site visitor to provide or not provide that information. BloodCenter of Wisconsin does not share your personal information to unaffiliated businesses. However, to provide you with the appropriate level of service, we may share information with firms that assist us in providing our services or carrying out your account needs.


The personally identifiable information that you provide will not be willfully sold or rented, but may be used to develop content and functionality that helps us serve our customers' needs, to improve the service and products we provide, and other purposes. We reserve the right to sell or license aggregated information to third parties.


BloodCenter of Wisconsin uses cookies on its website to improve your online experience and allow us opportunity to serve you better. Cookies are small pieces of data that are downloaded to your device when you visit our website. The information we obtain from the cookies does not personally identify you. This information helps our website to know how to help the website user navigate more efficiently. The data also helps us to better understand aspects of how the website is being used so that we may continue to improve how our website serves its user. By using our website, you agree to our use of these cookies, unless you disable the cookies on your browser. If you choose to disable the cookies on your browser, you may not be able to take full advantage of each of the offerings that our website otherwise provides.

As we continue to develop our business, we might sell or buy other businesses or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that BloodCenter of Wisconsin, or substantially all of its assets is acquired, customer information will be one of the transferred assets. It is important to note that this Web site contains links to other sites that may not follow the same privacy policies. For instance, clicking on an outside link will take you to an entirely different site. These sites may collect and use data in ways BloodCenter of Wisconsin would not. BloodCenter of Wisconsin is not responsible for the privacy practices or any information or materials on these other sites. If you have any questions regarding our Privacy Policy, please contact BloodCenter of Wisconsin Customer Care at or 414.933.5000.


Privacy Policy: Medical Information Shared with BloodCenter of WisconsinNotice of Privacy Practices